{"title":"Side Launch","description":"\u003cp\u003eSide Launch takes its name from Collingwood’s shipbuilding history, when large vessels were launched sideways into the harbour. That Georgian Bay identity still sits at the centre of the Ontario brewery today.\u003c\/p\u003e\u003cp\u003eThe non-alcoholic collection covers three useful staples: a clean golden Lager, a citrus-and-pine Pale Ale and a softer, fruitier Hazy IPA. With clear differences between each beer, Side Launch is an easy page to shop for customers who know whether they prefer crisp malt, classic hops or modern haze.\u003c\/p\u003e","products":[{"product_id":"side-launch-non-alcoholic-lager","title":"Side Launch (Non-Alcoholic) Lager","description":"\u003cp\u003e\u003cstrong\u003eA clean 0.45% golden lager with balanced malt and a crisp, direct finish.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSide Launch Lager keeps the profile familiar: light grain and malt form the centre, the body stays easy-drinking and the finish avoids both sweetness and heavy bitterness.\u003c\/p\u003e\u003cp\u003eIt is the simpler Side Launch option, built for drinkers who want classic lager structure rather than the peach, stone fruit and hop aroma of the Hazy IPA.\u003c\/p\u003e","brand":"Side Launch","offers":[{"title":"355mL Can","offer_id":47395945054431,"sku":null,"price":3.5,"currency_code":"CAD","in_stock":true},{"title":"4 Pack","offer_id":47395945087199,"sku":null,"price":13.0,"currency_code":"CAD","in_stock":true},{"title":"12 Pack","offer_id":47395945119967,"sku":null,"price":36.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/0100\/0159\/files\/lager_d08a0210-e3ef-4132-88b4-23f1a5870e13.png?v=1782833112"},{"product_id":"side-launch-non-alcoholic-hazy-ipa","title":"Side Launch (Non-Alcoholic) Hazy IPA","description":"\u003cp\u003e\u003cstrong\u003eA soft 0.5% hazy IPA with juicy peach, broader stone fruit and controlled hop bitterness.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe hazy body carries the fruit character without becoming heavy. Peach leads first, followed by broader stone-fruit notes and expressive hops that finish smooth rather than aggressively bitter.\u003c\/p\u003e\u003cp\u003eChoose it over Side Launch Lager when you want more aroma, fruit and hop presence while keeping the bitterness approachable.\u003c\/p\u003e","brand":"Side Launch","offers":[{"title":"355mL Can","offer_id":50505774596319,"sku":null,"price":3.5,"currency_code":"CAD","in_stock":true},{"title":"4 Pack","offer_id":50505774629087,"sku":null,"price":13.0,"currency_code":"CAD","in_stock":true},{"title":"12 Pack","offer_id":50505774661855,"sku":null,"price":36.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/0100\/0159\/files\/ipa_1_c782ab79-54c6-49ed-8703-962fa8635a8b.png?v=1782833113"}],"url":"https:\/\/www.designateddrinks.ca\/collections\/side-launch.oembed","provider":"Designated Drinks","version":"1.0","type":"link"}