Instead
Toronto-based Instead keeps its message centred on choice: craft beer flavour for people who want to stay present for whatever comes next. The range is deliberately concise, making it easy to understand the difference between its two core beers.
The Blonde Ale is light, floral and dry, while the IPA adds tropical fruit, firmer bitterness and a more substantial malt body. Instead works particularly well for shoppers deciding between an uncomplicated everyday beer and a bolder hop-forward option.